DISCUSSING MEDIA CONSUMPTION TRENDS NOWADAYS

Discussing media consumption trends nowadays

Discussing media consumption trends nowadays

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Below is an intro to some current trends and practices in tv and content viewing.

Over the last few years, with the growth of digital media, the way in which people take in content has changed considerably. For many years, standard tv was the main source of home entertainment for many people. However, from the advancement of internet streaming services, many viewers are turning away from arranged television, particularly among younger individuals. Rather, international media content analysis shows that more people are purchasing subscriptions to streaming services, which strongly evidences the shift in audience intake practices. These services are popular for permitting individuals to see the shows and movies they want, any time they feel like it. Those associated with the media sector, such as website the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for example, would acknowledge the popularity of streaming platforms as a popular media consumption habit among viewers today. These changes show the move towards user-controlled viewing interests in the marketplace.

With constant shifts and advancements in the digital landscape, what are the current trends in media? Well, in addition to the rise of streaming platforms and short form video content, the method by which people are getting their news reports is also changing. People are increasingly turning towards online news sources, rather than viewing television, to discover current worldly affairs. Nevertheless, concurrently, due to a constant flow of info, people are becoming overwhelmed by big amounts of content. In reaction to this, news agencies are re-engaging audiences by making short form content that is more clear and simpler to observe. Nowadays it is common to see news channels that have mass followings on social media sites. This trend can be confirmed by the CEO of the fund that owns Euronews, for example. Using this technique has been necessary for providing individuals with dependable and verified news sources, in a format they can readily access.

In the present digital age, mobile phones have become one of the most commonplace devices that individuals are using to watch videos and gain access to media. Nowadays, many social media platforms are providing endless feeds of short, fast-paced videos, that are growing in appeal among smartphone users. In fact, statistics show that that globally, mobile content viewing is on the rise, showing that short form media is among the fastest growing media trends today. These platforms permit users to see a collection of personalised videos and react instantly, making these videos far more interesting and addictive than standard content. Short form videos are also being used regularly for news and educational purposes, not just for entertainment. Subsequently, this pattern is shifting the way individuals are actively seeking for and expecting to receive knowledge, in a much faster, much shorter and more functional format.

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